My passion for food and culture together with my obvious sweet tooth (hidden behind a “cultural mission”) is always a good excuse.
Novel and Ice cream ?
Simona is an Italian writer and her books are often linked to Tuscany and its history.
So while finding out about some intriguing new gelato flavours at Kopakabana Gelateria in Via dei Rossi, I learnt about Simona’s latest book called “ I pasticci di Leonardo” and her unusual project.
“Pasticcio” in Italian is a word used for a pie, a cake, but it is also an expression to say a mess or a problem/trouble.
The idea behind the book starts from a legend about Leonardo’s stepfather, a pastry chef.
Together with her collaborator Enzo Masci, she had an original idea : why not tie the extraordinary life of Leonardo Da Vinci to the world of patisserie through a novel? History is mixed with Simona’s creative imagination. The result is a light-hearted book, one to get stuck into.
When the text was published, Simona, in collaboration with an expert in the field: Andrea Cinelli, director of a leading company, Fugar Produzione S.p.A., came up with the idea of combining the story with a dedicated ice cream line. This is how Leonardo’s desserts (pasticci) started.
Nuvole di Caterina…
Following this clever collaboration, eight signature flavors have been created and dedicated to her story. Each one has an evocative name ( Nuvole di Caterina-Caterina’s Clouds, Vento di Moro– Moro’sWind…)
I find it a fantastic marketing strategy and a brilliant idea to promote three things I truly love : Tuscany , books and, of course, high quality artisanal Italian ice cream!
Only some ice cream makers all over Italy have joined the project and offer the novel’s tastes in their ice cream shop. You can recognize them by a symbol with the name “ I Pasticci di Leonardo” on display near their Gelati.
So….just in case you needed one more excuse to eat ice cream while in Italy, I say Grazie to Signora Bertocchi for giving me yet another reason to take Tuscany explorers in Gelateria!