“Storytelling is the most powerful way to put ideas into the world today” – Robert McAfee Brown
Senarum Vinea-Drops of history:Marketing experts are constantly in search of a good “story telling” but, sometimes, a good authentic story is right in front of your eyes and there is no need to make anything up about a beautiful project. Often, behind a company’s or a brand’s success, there is a great story. However, it’s not always the story that really counts, it’s the way you tell it.
In this case, it’s the real story that matters, and to tell you what is behind it, is just as fascinating as a tale.
Tuscany and Siena in particular, are synonymous of luscious vineyards, good wine, famous wine makers …But what about combining the old tradition with a deep love for the territory’s heritage, family roots and modern science? The result is a single challenging project aiming to bring back to life old forgotten vines, precisely where the ancient seeds were found: in the heart of the city.
The story started some time ago in France, in the heart of Paris, with a small a precious urban vine in the heart of Montmartre, brought back to life right there, in the center of the capital.
Several European cities joined in the adventure; among them Siena too created its own project called Senarum Vinea.
The city’s enological glory is mainly due to its province (Montalcino, Chianti, Montepulciano) but even Siena itself has an ancient wine tradition that has been forgotten over the centuries.
We have evidence of this thanks to the presence of ancient native vines within Siena walls: between the green valleys and the kitchen gardens of the convents. Right here, in the heart of the ancient city, it is possible to identify portions of land that testify the wine-making tradition which, in some cases, has been shown to be of direct Etruscan descent.
The interesting project established by the Association Città del Vino, has been financed since 2008 by Fondazione Monte dei Paschi with the collaboration of the University of Siena including the Laboratorio di Etruscologia e Antichità Italiche of the University Archeology Department, the History and Environmental Science and IT departments, as well as local surveyor’s firms. A real team work involving many different aspects and competences with the unique aim of promoting the indigenous wine heritage with its historical and original cultivation methods right within the ancient city walls.
A deep scientific research has been carried out, as one can imagine, to identify and analyze the DNA of old vines, some of them totally unknown. Furthermore, a local farm and winery has been designated as keeper of the precious vines, cultivated according to modern technologies, in order to be able to finally produce the ancient wine –il vino antico: Senarum Vinum, il vino di Siena.
Senarum Vinea is, therefore, an excellent example of an interdisciplinary project where even a sophisticated app has been added, indicating and describing the locations involved in the project, easily accessible to everyone.
Castel di Pugna
The special winery chosen as partner for the project is the beautiful historical Castel di Pugna owned by the noble family of Count Fumi Cambi Gado from Siena.
The location is charming and rich in history and family tradition. Located just a few km away from Siena’s city center, the winery includes an elegant Agriturismo –Villa Cambi– with Restaurant in authentic Tuscan style. The entire place is run by the family and the younger generations are as caring, meticulous and proud of their work as the founders.
Beautiful views over the city, a lovely location for events and holidays together with an excellent restaurant make Castel di Pugna a place not to be missed.
At the moment they have been able to produce wines from three old vines: one white Procanico and two red wines Mammolo and Giacchè, this in addition to their regular wine production which includes “Ellera” Chianti Colli senesi, “Villa Cambi” Chianti Superiore, Chianti Riserva, I.G.T. Castelpugna, I.G.T. Rosso di Senio.
So, Siena, in the company of Torino, Venezia, Bologna but also Prague, Wien and Paris, is now the keeper, within its historical walls, of precious urban vines. How is the final wine going to be? If I can be honest, this is almost beyond the point. Just the idea of bringing back to life plants dating back to Etruscan times gives everything a magic aura.
Drinking wine produced from these vineyards is like sipping history directly from a glass. Drops of history : Gocce di storia
I can think of very few things more intriguing than this.